WORK HISTORY

​

COPY SUPERVISOR, November 2021 - Present

Propeller Communications - Summit, NJ

Lead copywriter on HCP-facing brands for dry eye, food allergy, pulmonary hypertension, and epilepsy treatments.

• Overseeing the entire development of the following digital project types:

  • Podcast scripts, social media posts (Instagram, Twitter, Facebook), long-form videos, websites (both branded and unbranded), microsites, emails (branded and unbranded), animated and static banner ads (branded and unbranded), iPad presentations, content strategy explorations + lit searches

• Presenting creative work to internal team and clients, addressing any questions, and offering rationale and suggestions to help further perfect a piece 

• Fact Checking/Tagging + Linking: compiling and preparing primary references, annotating marketing pieces for fact checking, and eventually tagging those pieces in Veeva prior to a submission. 

• Onboarding and managing the project workflow of a copywriter, and later training multiple account executives on how to tag and link pieces in Veeva.

​​​​​

COPY SUPERVISOR, June - November 2021

FCBCure - Parsippany, NJ

Copy lead on mostly digital HCP-facing pieces for a leading brand of HIV treatments. Responsibilities included:

• Copywriting lead on the following digital projects: short-format videos, iPad presentations, facebook ads (static and video), emails, banner ads 

• Writing lead for 2022 Brand Planning: developing ideas for 2022 tactics, creating the idea and tone of the brand’s 2022 campaign

• Presenting creative work to internal team and clients, addressing any questions, and offering rationale and suggestions to help further perfect a piece (particularly during Brand Planning)

• Fact Checking/Tagging + Linking: compiling and preparing primary references, annotating marketing pieces for fact checking, and eventually tagging + QC'ing those pieces in Veeva prior to a submission. 

• Helping manage the project workflow, brand education, and mentorship of a copywriter 

​​

COPY SUPERVISOR, August 2018 - June 2021

Saatchi & Saatchi Wellness - New York, NY

Primary writer on print and digital pieces for leading health + wellness clients, including Walmart and Cetaphil. Projects include:

• Digital: facebook ads (static and video), emails, banner ads 

• Print: ads, white papers, convention panels

• Campaign development: creating the overall voice of a campaign, crafting ad lobs, building example pieces to demonstrate how campaign theme works into brand tactics

• Editorial/Fact Checking: conducting extensive medical research; annotating marketing pieces for fact checking

​​

COPYWRITER, October 2017 - July 2018

Wunderman - Washington, DC

Copywriter of digital and print collateral for pharmaceutical clients, including a leading prescription medication for psoriatic arthritis.

• Developed copy for client banners, emails, long- and short-form websites

• Wrote direct mail pieces, including welcome kits, introductory letters, journals for tracking symptoms

• Edited pieces across the company for accuracy, and to comply with stylistic and pharmaceutical code standards

• Conceptualized additional creative options (including a series of alternate welcome kits), develops and refines pieces as needed 

​

SENIOR COPYWRITER, March 2016-October 2017

Streetsense - Washington, DC/Bethesda, MD

Lead writer of print and digital pieces for consumer goods, real estate, tourism, and nonprofit clientele. Highlights include:

• Consumer Goods: Girl Scouts annual marketing pieces (rally kits, volunteer guides, monthly e-newsletters)

• Nonprofit: Female-empowering, explanatory infographics, articles, and email content for WomenStrong International

• Health: Video script and website copy for Curemark, a pharmaceutical company developing treatments for Autism

• Real Estate: Wellness-centric blog posts, email copy, and Pandora radio ads for upscale apartment buildings; Long-form advertorial work in Best in American Living Magazine and FlyWashington Magazine.

• Strategist and decision maker on naming, creative, and website projects for high-profile buildings in New York City and Washington, DC

• Manager of daily blog content on Streetsense website and biweekly newsletter; in-house agency authority on AP style.

• Hiring manager and direct point of contact for quarterly interns at Streetsense’s DC office.

​​

COPYWRITER, March 2014-March 2016

CEB - Washington, DC  

Lead writer for print and digital collateral for marketing and research projects across entire firm, highlights of which include:

• 2015 Platinum MarCom award-winning CEB in the Community Impact Report

• 2015 Platinum MarCom award-winning Ashoka brochure (pro-bono)

• 2013 and 2014 CEB annual reports

• Video script, read by CEO Tom Monahan, welcoming new clients,  

• All written pieces (both print and digital) for TalentNeuron quarterly marketing campaigns

• Web content (including banners, triple heroes, buttons, microsites, and long-form web content)

​​